Realizing a dream
Ever since the mid 90’s when I started working in the hairdressing industry, I have been carrying the idea that I sometime in the future could launch my own brand .A crazy idea! , but one can always dream, right?
For decades, I have also brought with me a pride in the Nordic countries. The Nordic nature’s purity and freshness, our creative fashion designers, our successful music artists and our classy architecture. During the creation of a new brand, these Nordic values remained within me. Now is the time to launch my dream.
INSHAPE – Infused with Nordic nature
Naturally i didn´ t created the new series alone. We have created INSHAPE together with more than 150 years of expertise in the industry – a necessity in order to develop a real professional quality series worthy of hairdressing market for both the north and the rest of the hairdressing world
During my 20 years in the hairdressing sector, I have met so many wonderful creative, enthusiastic and positive people, ranging from entrepreneurs / business owners, creative hairdressers, knowledgeable professionals, hard working distributors, active producers and suppliers. All these meetings have given me a lot of knowledge, experience and a broad network of contacts around the world
With all this accumulated knowledge, and in collaboration with experienced chemists, we have managed to create a balanced, beautiful hair care range with caring feeling originating from the Nordic culture.
All development and production of the products are locally produced in two of the Nordic countries, Sweden and Finland, Series classy design reflects a Nordic simple form and design. Each product contains ingredients from nature’s own pantry loaded with beneficial ingredients.
Within the coming weeks we are working now all in order to create space for INSHAPE in a tough hair care market, it is now that the products must be tested by all hairdressers and their discerning consumers. I am very proud of each product and proud to have been able to realize my dream.